The guiding principle behind this heavenly new beginning was not only Birgitta Ornau's tireless drive to give her dog food 100% food quality without compromising the naturalness and freshness of the products, but also the fact that the demands and wishes of dog owners were constantly increasing as the market developed.
The demand for natural freshness and less processed food has grown in particular during and after the Coronavirus era. However, this was almost impossible to achieve with canned and dried foods, as these are heated for such a long time, regardless of their raw material quality, that although the shelf life of the unrefrigerated products is extremely extended, their freshness and naturalness is reduced to the same extent.
Although countless raw BARF products were already on the market, optimization talent Birgitta Ornau was aware that not all dogs tolerate raw meat well, and many dog owners also avoid it due to the risk of germs and the resulting health hazards for both humans and animals. Above all, the challenging and expensive logistics of handling frozen products, as well as the time-consuming and inflexible defrosting process, kept the tireless and solution-oriented entrepreneur’s mind spinning.
Whether by chance or simply the result of constant engagement with this challenging topic, the spark of inspiration struck while standing in front of a supermarket shelf, looking at fresh fruit and vegetable smoothies. How could such natural juices stay fresh for up to four months without heating and without any additives, yet still guarantee 100% freshness and a high degree of naturalness?
The magic word is HPP (= High Pressure Procedure), a gentle process in which the already packaged product is subjected to constant high pressure for 4–5 minutes at just 5 degrees Celsius, without the use of any heat. While all harmful germs and bacteria are burst and eliminated, almost all vitamins, minerals, and trace elements are demonstrably preserved. More info about our concept
With the successful adoption of this process, the gates of dog's heaven opened to a collective bark, and the product idea for “Dog's Heaven” was born. And what can we say... Dog's Heaven Fresh Menus are the first and only fresh meals for dogs that are gently cooked sous-vide for a short time in a water bath and, thanks to state-of-the-art HPP technology, still have a shelf life of a good 5 months in the fridge. Not only do they taste heavenly, but they also guarantee cloud-like freshness, naturalness, and the highest raw material quality. More info about our quality of raw materials
With the help of a food manufacturer with an HPP facility near Munich, Birgitta Ornau did everything she could to get the first heavenly menus into the bowls of her tail-wagging pack as quickly as possible – and lo and behold... the final product not only looks amazing, smells fantastic, and tastes delicious, but is also absolutely unbeatable in the industry in terms of freshness and naturalness. Since sustainability is also very important to Birgitta Ornau, an eco-friendly packaging was developed that produces 90% less waste volume compared to canned food. Dog's Heaven... the heavenly gateway for the discerning paw!
Birgitta Ornau lives and works in Munich with her dogs Nisa, Luba, and Sami – all three rescued from animal shelters in Romania.
